Internet is full of guides on how to create a YouTube channel, but none of them helped me when our company had reached the point where we realized that one YouTube channel simply wasn’t enough. Whether you’re in the process of creating the first channel for your business, or maybe in similar situation that we were, it doesn’t matter, as this checklist will be suitable for you nevertheless.
When someone asks me, what is it exactly that I do for living, I tend to answer that I’m working with social media strategy. “Ah I see, you update Facebook”, tends to be the common reaction. And I don’t blame them, for a topic so intertwined with our everyday life such as social media, it can be difficult to see the bigger picture behind it all. I’ve read quite a bit about social media strategy, and most of those definitions seem to be bursting with marketing jargon and whatever buzzwords were trendy at the given time, so that’s why I was quite pleased when I came across the following piece of text.
I’ve heard and read people (especially those in Finnish #digitalist scene) saying that there are companies – even industries – out there who believe that digitalization doesn’t touch them. I always assumed that this was just part of the digitalization hype, sort of a half-truth, spread to make a case, because surely everyone would actually realize that digital age is here to stay. That was until I faced the first B2C company who didn’t think digital marketing was for them.
We, the social media marketers, are silly. At the same we keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand we’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.
Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.
“Content is king“, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will read your copy – no matter how unique and great the content is – if your headline blows. Traffic can vary up to 500% between headlines for the same content. That’s why every digital marketing agency has published at least one blog post telling how to write a killer headline. The problem is, if you’ve read one of those posts, you’ve pretty much read them all. 99% of time there’s always same few “tips & tricks” mentioned.
That’s why I decided to compile this guide for you and keep it updated whenever I stumble upon a new, fact-backed way of improving your headline. Note that this is not a list of headline types (which i.e. The CopyCure lists 12 different kinds!), but a list of best practices. So bookmark this and come back whenever you need; you’ll always find the best of the latest developments on the headline front!
While working on a blog post about online travel industry’s digitalization, I stumbled upon the term predictive marketing. After doing some more research, I chose the term as the defining angle of the post. Judging by the popularity of that piece, and the fact that I’ve seen “predictive marketing” in one way or another popping up in the twittersphere more often, I just knew I had to get to the bottom of this. So what really is predictive marketing?
Let’s face it: email as a marketing communications channel is way past its golden age. It’s not dead (yet), but its role has changed as a marketing tool. And when your average consumer receives 416 commercial emails per month, how can a company deliver a newsletter that doesn’t get lost in the tsunami of spam? I’m not going to pretend to know your business better than you, holding your hand and telling you how to do it, but instead I listed the four key actions every company has to do in order to stand out from the spam.