We, the social media marketers, are silly. At the same we keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand we’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.
Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.
Continue reading “Twitter Influencers: How I got +850 % Impressions & What I Learned”
“Content is king”, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will read your copy – no matter how unique and great the content is – if your headline blows. Traffic can vary up to 500% between headlines for the same content. That’s why every digital marketing agency has published at least one blog post telling how to write a killer headline. The problem is, if you’ve read one of those posts, you’ve pretty much read them all. 99% of time there’s always same few “tips & tricks” mentioned.
That’s why I decided to compile this guide for you!
Continue reading “How to Write the Best Headline – A Definitive Guide”
Predictive marketing. Or perhaps predictive analytics? Nah, it’s all about machine learning. Data-driven marketing, you know, with big data and all that.
So what really is predictive marketing?
Continue reading “Analyzing Predictive Marketing: Yet-Another-Buzzword or Something Bigger?”
Let’s face it: email as a marketing communications channel is way past its golden age. It’s not dead (yet), but its role has changed as a marketing tool. And when your average consumer receives 416 commercial emails per month, how can a company deliver a newsletter that doesn’t get lost in the tsunami of spam? I’m not going to pretend to know your business better than you, holding your hand and telling you how to do it, but instead I listed the four key actions every company has to do in order to stand out from the spam.
Continue reading “4 Most Important Ways to Distinguish Your Newsletter from Spam”