Why Quitting the Big Five is Bad Privacy Advice

Why Quitting the Big Five is Bad Privacy Advice

The big five – Amazon, Apple, Facebook, Google & Microsoft – have got a stranglehold of our digital life. Not just our digital identities, but almost all of our web experiences are reliant or connected to the technologies of these five companies.

Recently, Daniel Oberhaus from Motherboard and then Kashmir Hill from Gizmodo both experimented by completely “quitting” the Big Five, for four and six weeks respectively. Both of their stories are very insightful and definitely recommended reading for anyone. However, quitting the Big Five is exactly the kind of take on privacy that turns many people off from becoming more privacy aware.

I’ve seen this happen time and time again in r/privacy, where people who have just tipped their toes in the world on online privacy and security are getting barraged with comments like “LOL IF YOU’RE NOT USING LINUX YOU’RE SCREWED” and “YOU NEED TO DELETE ALL SOCIAL MEDIA ACCOUNTS”. But if we as a privacy community would dial back our tone just a bit, I think we could do way more good than what we’re doing right now.

Continue reading “Why Quitting the Big Five is Bad Privacy Advice”

The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

Recently I finished reading an interesting book called “The 48 Laws of Power” by author Robert Greene. Among the “laws” introduced in the book,  there’s one called Play on People’s Need to Believe to Create a Cultlike Following (Law 27), and oh boy did I have a good chuckle reading it. The resemblance between the description of how cults are created and everyone’s favorite premium tech firm, Apple Inc., was so uncanny that I just had to share it. Plus we’ve all seen enough of Cult of Apple references around the Internet to know that maybe there’s something more to this.

So here’s the five easy steps of creating a cult (of Apple), with hefty citations from the aforementioned book.

Continue reading “The Science of Apple Inc., or How to Create a Cult in Five Easy Steps”