The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

Recently I finished reading an interesting book called “The 48 Laws of Power” by author Robert Greene. Among the “laws” introduced in the book,  there’s one called Play on People’s Need to Believe to Create a Cultlike Following (Law 27), and oh boy did I have a good chuckle reading it. The resemblance between the description of how cults are created and everyone’s favorite premium tech firm, Apple Inc., was so uncanny that I just had to share it. Plus we’ve all seen enough of Cult of Apple references around the Internet to know that maybe there’s something more to this.

So here’s the five easy steps of creating a cult (of Apple), with hefty citations from the aforementioned book.

Continue reading “The Science of Apple Inc., or How to Create a Cult in Five Easy Steps”

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