An Analysis of Finnish Police Parody Accounts on Twitter

An Analysis of Finnish Police Parody Accounts on Twitter

The Police of Finland has been noticeably increasing its presence on social media, especially on Twitter where there’s more than 60 official accounts already. Most of these accounts represent individual police officers, and therefore they’re supposed to represent the official police’s brand and communication, but of course there’s bound to be some personal nuances included in the tweets as well. This personal tone is perfectly normal and only human, but unfortunately it makes them (individuals and the police) a target for a backslash.

And oh boy, they’ve been targeted alright. As of this writing, there’s at least eight parody accounts made of Finnish Police, and most of them have been activated within the last two months. Although parody accounts are accepted in Twitter’s policy and often intended just as harmless fun, I wanted to take a closer look at these eight and see if I could find any interesting details on them.

There were definitely some similarities and other easily connectable dots between the eight that were apparent even after just a quick glance (e.g. multiple mentions of “vihapuhe” = “hate speech”). I realize that by doing this I’m just feeding the trolls, so to speak, but let’s just call this professional curiosity that prompted me to investigate further.

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Make Twitter Non-Personalized Again

Make Twitter Non-Personalized Again

Many of you have probably heard about Twitter’s new privacy policy which was sold to you the same way these things always are: “to bring you a more personalized experience”. Obviously, this meant that more of your data is getting analyzed and sold to the highest bidder. I immediately encouraged my followers to opt-out of it, and since then also the great folks at EFF have written a guide on how to do so.

But what many Twitter users don’t know is that there are other ways that Twitter is already (and by default) doing to “enhance” your timeline. This is how you can opt-out from the rest of those settings: Continue reading “Make Twitter Non-Personalized Again”

Reddit Privacy Settings Guide [Updated 8/2017]

Reddit Privacy Settings Guide [Updated 8/2017]

Privacy Options: https://www.reddit.com/prefs/

 

Personalization Preferences: https://www.reddit.com/personalization

(This used to be called Personalized Ads, but Reddit has since expanded its “personalization” options)

This should get you started, but do be aware that as explained in their Privacy Policy, Reddit collects a shit-ton of information about you – including geolocation data –  regardless of these settings. It’s also worth visiting /r/privacy, and as always, remember to keep identities and profiles completely separated.

How to Create a New YouTube Channel for Your Business [+Proven Checklist]

How to Create a New YouTube Channel for Your Business [+Proven Checklist]

Internet is full of guides on how to create a YouTube channel, but none of them helped me when our company had reached the point where we realized that one YouTube channel simply wasn’t enough. Whether you’re in the process of creating the first channel for your business, or maybe in similar situation that we were, it doesn’t matter, as this checklist will be suitable for you nevertheless.

Continue reading “How to Create a New YouTube Channel for Your Business [+Proven Checklist]”

The Work of (Social Media) Strategist Explained With 19th Century Quote

The Work of (Social Media) Strategist Explained With 19th Century Quote

When someone asks me, what is it exactly that I do for living, I tend to answer that I’m working with social media strategy. “Ah I see, you update Facebook”, tends to be the common reaction. And I don’t blame them, for a topic so intertwined with our everyday life such as social media, it can be difficult to see the bigger picture behind it all. I’ve read quite a bit about social media strategy, and most of those definitions seem to be bursting with marketing jargon and whatever buzzwords were trendy at the given time, so that’s why I was quite pleased when I came across the following piece of text.

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Twitter Influencers: How I got +850% Impressions & What I Learned

Twitter Influencers: How I got +850% Impressions & What I Learned

We, the social media marketers, are silly. At the same we keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand we’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.

Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.

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How to Write the Best Headline – A Definitive Guide

How to Write the Best Headline – A Definitive Guide

Content is king, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will read your copy – no matter how unique and great the content is – if your headline blows. Traffic can vary up to 500% between headlines for the same content. That’s why every digital marketing agency has published at least one blog post telling how to write a killer headline. The problem is, if you’ve read one of those posts, you’ve pretty much read them all.  99% of time there’s always same few “tips & tricks” mentioned.

That’s why I decided to compile this guide for you and keep it updated whenever I stumble upon a new, fact-backed way of improving your headline. Note that this is not a list of headline types (which i.e. The CopyCure lists 12 different kinds!), but a list of best practices. So bookmark this and come back whenever you need; you’ll always find the best of the latest developments on the headline front!

You’re welcome.

Continue reading “How to Write the Best Headline – A Definitive Guide”