The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

Recently I finished reading an interesting book called “The 48 Laws of Power” by author Robert Greene. Among the “laws” introduced in the book,  there’s one called Play on People’s Need to Believe to Create a Cultlike Following (Law 27), and oh boy did I have a good chuckle reading it. The resemblance between the description of how cults are created and everyone’s favorite premium tech firm, Apple Inc., was so uncanny that I just had to share it. Plus we’ve all seen enough of Cult of Apple references around the Internet to know that maybe there’s something more to this.

So here’s the five easy steps of creating a cult (of Apple), with hefty citations from the aforementioned book. Continue reading “The Science of Apple Inc., or How to Create a Cult in Five Easy Steps”

Advertisements

Is There Privacy with Wearables? Case Oura Ring

Is There Privacy with Wearables? Case Oura Ring

Out of all the information we generate (willingly or unwillingly) out there, nothing gets more personal than health data. Traditionally, health data has been collecting dust in some public healthcare sector’s file cabinet, but thanks to fitness and wellness gadgets and services, that data is now scattered across the world.

Workout heatmaps reveal secret military bases left and right, DNA testing services get breached and fitness trackers go bankrupt leaving data who knows where. Is there any hope for privacy left in this field?

After 8 months of waiting since preorder, I’m now an owner of a new Oura ring – one of the most advanced wellness and sleep trackers on the market. Among other things, Oura gives its user (wearer?) every day an overall score for Sleep, Readiness and Activity. I decided to return the favor and go through Oura’s Privacy Policy with a fine comb and give Oura a Privacy score. This is how it went down.

Continue reading “Is There Privacy with Wearables? Case Oura Ring”

The Inconvenient Truths about the Cambridge Analytica Files

The Inconvenient Truths about the Cambridge Analytica Files

I reluctantly joined Facebook back in December 2011. During the couple of years I had the account, I learned more and more about the shadowy monster that provided us with our daily hourly doses of dopamine in the forms of likes, shares and status updates.

This brings us to the first inconvenient – and most obvious – truth about the so-called Cambridge Analytica case: there’s absolutely nothing new in any of it.

Continue reading “The Inconvenient Truths about the Cambridge Analytica Files”

Perceived Privacy vs. Revealing Reality – Case Vero

Perceived Privacy vs. Revealing Reality – Case Vero

After my previous blog post got some unexpected publicity, there were some curious instances of Vero apologists defending the platform. Two main cases they presented were:

  1. No matter how shadily Vero might treat your privacy, it’s fine since it’s covered in their Privacy Policy
  2. Every other social media platform does the same thing anyway

I’ll give it to them, the second point is almost 100% accurate, but it simply doesn’t make it any more OK to invade users’ privacy. However, it’s the first point that really grinds my gears, especially when it comes to Vero.

Continue reading “Perceived Privacy vs. Revealing Reality – Case Vero”

PSA: Vero App Stores Your Phone Contacts Even After You’ve Disabled Its Access to Them

PSA: Vero App Stores Your Phone Contacts Even After You’ve Disabled Its Access to Them

TL;DR: if you allow Vero to access your phone’s Contacts even for a brief moment, instead of one-time reading them, it quietly stores them all, links them to your account and uses to shape the user experience. It also gives users who have given access to their Contacts a way of connecting with users who have explicitly denied Vero’s access to their respective phone’s contact list. As an icing on the cake, there’s no way you can delete that info from the service afterwards. This blog post examines how this works.

Continue reading “PSA: Vero App Stores Your Phone Contacts Even After You’ve Disabled Its Access to Them”

I Have Been Pwned… Five Freaking Times and Counting!

I Have Been Pwned… Five Freaking Times and Counting!

When I started drafting this blog post a while back, the title was “I Have Been Pwned Twice Already”. That number has since risen to five, and I’m assuming it will continue to rise as old breaches come to light and some long forgotten accounts get popped. So far, no immediate harm has been caused to me from these breaches, and I’ll contribute that silver lining to the reactive and since then proactive steps I’ve taken to ensure that’s the case now and in the future. This is how also you can harden your online presence against these (inevitable) breaches.

Continue reading “I Have Been Pwned… Five Freaking Times and Counting!”