I’ve heard and read people (especially those in Finnish #digitalist scene) saying that there are companies – even industries – out there who believe that digitalization doesn’t touch them. I always assumed that this was just part of the digitalization hype, sort of a half-truth, spread to make a case, because surely everyone would actually realize that digital age is here to stay. That was until I faced the first B2C company who didn’t think digital marketing was for them.
We, the social media marketers, are silly. At the same we keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand we’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.
Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.
“Content is king“, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will read your copy – no matter how unique and great the content is – if your headline blows. Traffic can vary up to 500% between headlines for the same content. That’s why every digital marketing agency has published at least one blog post telling how to write a killer headline. The problem is, if you’ve read one of those posts, you’ve pretty much read them all. 99% of time there’s always same few “tips & tricks” mentioned.
That’s why I decided to compile this guide for you and keep it updated whenever I stumble upon a new, fact-backed way of improving your headline. Note that this is not a list of headline types (which i.e. The CopyCure lists 12 different kinds!), but a list of best practices. So bookmark this and come back whenever you need; you’ll always find the best of the latest developments on the headline front!
Didn’t see that one coming. Or the fact that I would be writing about, *sigh*, emojis. Those funny yellow faces were cool maybe 10-15 years ago, when they were popularized by MSN Messenger. Sure they’ve been plaguing our text communications more recently too, mainly because of smartphones and IM platforms, but for some reason, a lot has been happening in the emoji-front in 2015. Let’s take a look:
One week and 46 years ago, the Internet was born. Or to be precise, its predecessor (or an earlier manifestation) the ARPANET delivered its first message, on 29 October 1969. Due to the creation of The World Wide Web two decades later, the Internet became the backbone interconnecting first the selected few and then eventually billions of people around the world. Although the amount of Internet users has grown staggering 806% since December 2000, shockingly still only 45% of global population has access to the Internet. So how do we get the rest 55% online? One answer to this is free Internet. Utopian? Not necessarily, since it’s actually closer than most of us think.
“There will be people who resist Solu, there will be people who disagree with what we’re doing.”
-Kristoffer Lawson, CEO & Founder of Solu Machines
I’m one of them. Among all this hype and praise, it’s about time to explain the naysayers perspective.
As a disclaimer: I’m a Finn and a tech enthusiast. Therefore like one would expect, I was instantly intrigued and excited about Solu when I first heard of them. I didn’t see the launch event, so my feelings are completely based on their Kickstarter page. This is why I wont buy Solu.
While working on a blog post about online travel industry’s digitalization, I stumbled upon the term predictive marketing. After doing some more research, I chose the term as the defining angle of the post. Judging by the popularity of that piece, and the fact that I’ve seen “predictive marketing” in one way or another popping up in the twittersphere more often, I just knew I had to get to the bottom of this. So what really is predictive marketing?