There’s a lot of details on how Google and specifically Android tracks your location, that most people aren’t aware of. And if you ask me, that’s cluelessness by design. For most people, turning on “location” on their devices, seeing that little 📍-icon popping up, means that the device is now “connected to the GPS”. In reality however, that usually means that the device is scanning Wi-Fi, mobile networks and even Bluetooth in some cases to improve the results – in battery saving mode Android isn’t actually using GPS at all to locate the device!
So why’s this a big deal? Because every Wi-Fi sharing device is automatically mapped by Google, and they’re using your devices as a tool of doing so. In a nutshell:
- Google knows the location of your device (i.e. you), even if you’re using a VPN and your IP would be pointing elsewhere.
- Your device is basically enslaved to Google, providing location data regarding its surroundings, and thus improving Google’s services with the cost of your device’s battery life, performance, and your privacy.
- Every Wi-Fi hotspot, router and such is unwillingly acting as a location beacon for Google.
Luckily there are few ways to opt-out of these things. In this blog post, I’m going to show you how to do just that.
Continue reading “How Google & Android Track Your Location – And How to Opt-Out “
The Police of Finland has been noticeably increasing its presence on social media, especially on Twitter where there’s more than 60 official accounts already. Most of these accounts represent individual police officers, and therefore they’re supposed to represent the official police’s brand and communication, but of course there’s bound to be some personal nuances included in the tweets as well. This personal tone is perfectly normal and only human, but unfortunately it makes them (individuals and the police) a target for a backslash.
And oh boy, they’ve been targeted alright. As of this writing, there’s at least eight parody accounts made of Finnish Police, and most of them have been activated within the last two months. Although parody accounts are accepted in Twitter’s policy and often intended just as harmless fun, I wanted to take a closer look at these eight and see if I could find any interesting details on them.
There were definitely some similarities and other easily connectable dots between the eight that were apparent even after just a quick glance (e.g. multiple mentions of “vihapuhe” = “hate speech”). I realize that by doing this I’m just feeding the trolls, so to speak, but let’s just call this professional curiosity that prompted me to investigate further.
Continue reading “An Analysis of Finnish Police Parody Accounts on Twitter”
But what many Twitter users don’t know is that there are other ways that Twitter is already (and by default) doing to “enhance” your timeline. This is how you can opt-out from the rest of those settings: Continue reading “Make Twitter Non-Personalized Again”
Privacy Options: https://www.reddit.com/prefs/
Personalization Preferences: https://www.reddit.com/personalization
(This used to be called Personalized Ads, but Reddit has since expanded its “personalization” options)
Internet is full of guides on how to create a YouTube channel, but none of them helped me when our company had reached the point where we realized that one YouTube channel simply wasn’t enough. Whether you’re in the process of creating the first channel for your business, or maybe in similar situation that we were, it doesn’t matter, as this checklist will be suitable for you nevertheless.
Continue reading “How to Create a New YouTube Channel for Your Business [+Proven Checklist]”
When someone asks me, what is it exactly that I do for living, I tend to answer that I’m working with social media strategy. “Ah I see, you update Facebook”, tends to be the common reaction. And I don’t blame them, for a topic so intertwined with our everyday life such as social media, it can be difficult to see the bigger picture behind it all. I’ve read quite a bit about social media strategy, and most of those definitions seem to be bursting with marketing jargon and whatever buzzwords were trendy at the given time, so that’s why I was quite pleased when I came across the following piece of text.
Continue reading “The Work of (Social Media) Strategist Explained With 19th Century Quote”
We, the social media marketers, are silly. At the same we keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand we’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.
Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.
Continue reading “Twitter Influencers: How I got +850% Impressions & What I Learned”