Internet is full of guides on how to create a YouTube channel, but none of them helped me when our company had reached the point where we realized that one YouTube channel simply wasn’t enough. Whether you’re in the process of creating the first channel for your business, or maybe in similar situation that we were, it doesn’t matter, as this checklist will be suitable for you nevertheless.
(This guide was updated in December 2020 to reflect the changes in YouTube Studio. All links should be fixed now.)
Continue reading “How to Create a New YouTube Channel for Your Business [+ Proven Checklist]” →
Social media marketers are silly. At the same they keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand, they’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.
Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.
Continue reading “Twitter Influencers: How I got +850 % Impressions & What I Learned” →
“Content is king”, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will read your copy – no matter how unique and great the content is – if your headline blows. Traffic can vary up to 500% between headlines for the same content. That’s why every digital marketing agency has published at least one blog post telling how to write a killer headline. The problem is, if you’ve read one of those posts, you’ve pretty much read them all. 99% of time there’s always same few “tips & tricks” mentioned.
That’s why I decided to compile this guide for you!
Continue reading “How to Write the Best Headline – A Definitive Guide” →
Predictive marketing. Or perhaps predictive analytics? Nah, it’s all about machine learning. Data-driven marketing, you know, with big data and all that.
So what really is predictive marketing?
Continue reading “Analyzing Predictive Marketing: Yet-Another-Buzzword or Something Bigger?” →
The following is an excerpt from my Master’s Thesis about mobile marketing adoption by Finnish businesses. I decided to share this to stir up some conversation, and perhaps even to get tips on more sources supporting my claim. In this paragraph I’ve gathered some reasons why I think tablets are not mobile devices:
Continue reading “Tablets Are Not Mobile Devices – At Least in Marketer’s Perspective” →