The Curious Case of Automated Instagram Influencer Sponsorship Emails

The Curious Case of Automated Instagram Influencer Sponsorship Emails

If an email sounds too good to be true, we’ve learned to dismiss it as phishing or otherwise fraudulent, even if it managed to evade the email client’s junk filters. However, I’ve seen a rise of new type of automated emails that deserve a closer look, as they behave quite differently from your average spam. These emails are from seemingly legitimate businesses, targeting specific email addresses associated with Instagram Creator accounts, and offering some type of an influencer marketing deal.

Global influencer marketing spend is growing rapidly, and Instagram grabbed a lion share – 8 billion dollars – of it during 2020. So, it’s not out of the question for even smaller Creator accounts to get approached by (smaller) brands, but there’s definitely something fishy about the following emails. Let’s look at some examples.

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Instagram Hardening – Private Profile is NOT Enough!

Instagram Hardening – Private Profile is NOT Enough!

First things first: Instagram is owned by Facebook. As such, no matter your settings or how you operate the app, you can never obtain real privacy on the platform. There exists a decentralized, ad-free alternative called Pixelfed that seems to have been getting some praise, but without personal experiences I can’t say much about it. Still worth the look if you’re thinking about migrating from Instagram.

Alright, now on to the guide. Here are the concrete steps you should take in order to increase your privacy and security on Instagram.

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