Social Media Countermeasures – Battling Long-Running Scams on YouTube, Facebook, Twitter and Instagram

Social Media Countermeasures – Battling Long-Running Scams on YouTube, Facebook, Twitter and Instagram

For the past few years, I’ve been documenting, screenshotting, and sharing examples of criminal campaigns on the three big social media platforms: Facebook, YouTube and Twitter. I’m not that interested in speculating whether or not something is fake content, falsely amplified by nation-state sponsored threat actors (i.e. coordinated inauthentic behavior), but instead I’ve been focusing on two (a lot less media-sexy) themes:

  1. low-tier criminals using these platforms to promote their services
  2. so called “support scams” targeting mainly Facebook page owners

What is common across these two is the fact that they keep getting through social media platforms’ automatic filtering. I call this filtering – the good-willed type, not the censorship type – social media countermeasures. A term I think I picked up from Destin who runs Smarter Every Day YouTube channel, but I haven’t really seen it used. In a nutshell, social media platforms are trying to create countermeasures to prevent malicious behavior on their platform, and at the same time cyber criminals are developing counter-countermeasures to bob and weave their way around detection and filtering. Sometimes these criminals simply operate in a grey area not covered explicitly by a platform’s Terms of Service, making developing effective countermeasures even harder. Let’s take a look at few examples.

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