Month: October 2021

Oura Ring Gen3 Upgrade Offer FAQ (and Launch PR Fail)

Oura Ring Gen3 Upgrade Offer FAQ (and Launch PR Fail)

TL;DR
Current Gen2 ring customers will get “early access” (no idea what this means), 50€ discount, and a free lifetime Oura membership. To get these benefits, you must order the new ring within next 14 days through the link in the in-app pop-up message or related email you should’ve got from Oura. I didn’t receive that email, but apparently it should’ve been sent to all existing customers.

EDIT 1: There seems to be more than one type of offer for existing customers. A friend who bought Gen2 ring recently, got 100€ discount instead of 50€ discount offer. Rest of the offer is the same as the one I got.

Also, instead of receiving the “personalized offer” email, some have received an email saying that their personalized offer email is coming within the next 48 hours. So, an email about an upcoming email…  And I haven’t received either one those.

EDIT 2: I’ve added a discount code to the blog’s side banner.

FAQ

There’s still A LOT of questions up in the air for which Oura hasn’t provided official FAQ yet. EDIT 3: There’s now an official Oura Membership FAQ. Here’s the original FAQ I had put together from their social media comments:

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What is Ransomware 3.0?

What is Ransomware 3.0?

I believe there’s a pretty clear consensus within the industry that ransomware should not be mistaken anymore to limit itself to just encrypting files and demanding payment for a decryption key. Dubbed by F-Secure “Ransomware 2.0”, now the standard practice for ransomware groups includes also stealing files from the target company in order to increase the leverage for ransom. Proper backups are an antidote to encrypted files but won’t help against the threat of stolen data being leaked.

Although this double extortion scheme has been the new modus operandi only since late 2019, cyber criminals are already looking for additional ways to apply pressure to their victims. This is where Ransomware 3.0 comes in.

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