X is the Signal

X is the Signal

X is not like other platforms. It’s not even close. It’s the signal in a collapsing system of noise, and that’s exactly what people outside it don’t understand.

As a tech product, Twitter never was particularly remarkable. It could largely attribute its success to the fact that it was so early in the game. Sure, it was (and X still is) the only “direct line” to world leaders from Vatican to White House, and you could already see certain crowds like journalists and tech community to gather there.  However, signal-to-noise ratio was abysmally low from the get-go, and the legacy 140-character format (imposed by SMS protocol’s limit) didn’t help.

The company got bloated. Innovation died. It got ravaged by the parasitic ideology that swept across most of Silicon Valley in the 2010s. So called “Verification” system was based on the whims of the ideologues, where blue checkmarks were given and taken away based on reasons we can only guess, all the while the regular users got shadownbanned or worse. At least now we know (thanks to the #TwitterFiles) the latter happen at least partly by US government pressure, and to his credit, being a cog in the censorship industrial complex wasn’t something that the founder Jack Dorsey was particularly happy with.

But the platform was still worth saving. Twitter had never made any money, and everyone knew it was a bad business deal for Musk. He himself said the primary reason for the purchase was to make sure there’s at least one bastion of free speech among the popular social media platforms. As Bret Weinstein says, zero is a special number. if even one platform (or university, newsroom, science journal…) allows truth-seekers to speak freely, the establishment can’t own the entire Overton window.

Joe Rogan said it bluntly: “Elon may have very well saved humanity in some way.”

That might sound dramatic, but I bet the impacts of the $44B deal will be studied by historians. It was a fork in the timeline, for sure.

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Zuckerberg revealed details about Meta’s countermeasures on the Joe Rogan podcast

Zuckerberg revealed details about Meta’s countermeasures on the Joe Rogan podcast

As someone who has been studying social media countermeasures and the way cybercriminals evade them for several years now, I always find it fascinating when these companies openly discuss their strategies. Of course, the technical details of these countermeasures remain closely guarded secrets—”it’s an adversarial space” as Zuckerberg aptly described—but it’s good to hear confirmation about the overarching principles behind detecting and addressing inauthentic content.

Here’s a transcript of Mark Zuckerberg’s latest appearance on the Joe Rogan Experience podcast, episode #2255, January 10, 2025:

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The Curious Case of Automated Instagram Influencer Sponsorship Emails

The Curious Case of Automated Instagram Influencer Sponsorship Emails

If an email sounds too good to be true, we’ve learned to dismiss it as phishing or otherwise fraudulent, even if it managed to evade the email client’s junk filters. However, I’ve seen a rise of new type of automated emails that deserve a closer look, as they behave quite differently from your average spam. These emails are from seemingly legitimate businesses, targeting specific email addresses associated with Instagram Creator accounts, and offering some type of an influencer marketing deal.

Global influencer marketing spend is growing rapidly, and Instagram grabbed a lion share – 8 billion dollars – of it during 2020. So, it’s not out of the question for even smaller Creator accounts to get approached by (smaller) brands, but there’s definitely something fishy about the following emails. Let’s look at some examples.

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On Twitter Bots, Censorship and Social Media Manipulation

On Twitter Bots, Censorship and Social Media Manipulation

During the past couple of months, there’s been an uptick in discussion regarding social media weaponization, censorship, bots and other manipulation. I’ve been following and participating in this public dialogue with keen interest, especially from the privacy and free speech perspectives. Whereas 2018 was the year of Facebook fiascos, it looks like in 2019 the spotlight has turned on Twitter.

So here’s a blog post about Twitter, made with embedded tweets. Let’s go full meta.

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The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

The Science of Apple Inc., or How to Create a Cult in Five Easy Steps

Recently I finished reading an interesting book called “The 48 Laws of Power” by author Robert Greene. Among the “laws” introduced in the book,  there’s one called Play on People’s Need to Believe to Create a Cultlike Following (Law 27), and oh boy did I have a good chuckle reading it. The resemblance between the description of how cults are created and everyone’s favorite premium tech firm, Apple Inc., was so uncanny that I just had to share it. Plus we’ve all seen enough of Cult of Apple references around the Internet to know that maybe there’s something more to this.

So here’s the five easy steps of creating a cult (of Apple), with hefty citations from the aforementioned book.

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An Analysis of Finnish Police Parody Accounts on Twitter

An Analysis of Finnish Police Parody Accounts on Twitter

The Police of Finland has been noticeably increasing its presence on social media, especially on Twitter where there’s more than 60 official accounts already. Most of these accounts represent individual police officers, and therefore they’re supposed to represent the official police’s brand and communication, but of course there’s bound to be some personal nuances included in the tweets as well. This personal tone is perfectly normal and only human, but unfortunately it makes them (individuals and the police) a target for a backslash.

And oh boy, they’ve been targeted alright. As of this writing, there’s at least eight parody accounts made of Finnish Police, and most of them have been activated within the last two months. Although parody accounts are accepted in Twitter’s policy and often intended just as harmless fun, I wanted to take a closer look at these eight and see if I could find any interesting details on them.

There were definitely some similarities and other easily connectable dots between the eight that were apparent even after just a quick glance (e.g. multiple mentions of “vihapuhe” = “hate speech”). I realize that by doing this I’m just feeding the trolls, so to speak, but let’s just call this professional curiosity that prompted me to investigate further.

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Make Twitter Non-Personalized Again

Make Twitter Non-Personalized Again

Many of you have probably heard about Twitter’s new privacy policy which was sold to you the same way these things always are: “to bring you a more personalized experience”. Obviously, this meant that more of your data is getting analyzed and sold to the highest bidder. I immediately encouraged my followers to opt-out of it, and since then also the great folks at EFF have written a guide on how to do so.

But what many Twitter users don’t know is that there are other ways that Twitter is already (and by default) doing to “enhance” your timeline. This is how you can opt-out from the rest of those settings:

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How to Create a New YouTube Channel for Your Business [+ Proven Checklist]

How to Create a New YouTube Channel for Your Business [+ Proven Checklist]

Internet is full of guides on how to create a YouTube channel, but none of them helped me when our company had reached the point where we realized that one YouTube channel simply wasn’t enough. Whether you’re in the process of creating the first channel for your business, or maybe in similar situation that we were, it doesn’t matter, as this checklist will be suitable for you nevertheless.

(This guide was updated in December 2020 to reflect the changes in YouTube Studio. All links should be fixed now.)

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