Twitter Influencers: How I got +850 % Impressions & What I Learned

Twitter Influencers: How I got +850 % Impressions & What I Learned

Social media marketers are silly. At the same they keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand, they’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.

Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.

Continue reading “Twitter Influencers: How I got +850 % Impressions & What I Learned”

2015 – The Year of the Emoji

2015 – The Year of the Emoji

Didn’t see that one coming. Or the fact that I would be writing about, *sigh*, emojis. Those funny yellow faces were cool maybe 10-15 years ago, when they were popularized by MSN Messenger. Sure they’ve been plaguing our text communications more recently too, mainly because of smartphones and IM platforms, but for some reason, a lot has been happening in the emoji-front in 2015. Let’s take a look:

Continue reading “2015 – The Year of the Emoji”

How to Delete a Facebook Account – It’s Harder than You Think!

How to Delete a Facebook Account – It’s Harder than You Think!

I joined Facebook relatively late, in December 2011, and even then only because it was semi-mandatory for me at the time. I didn’t see true value in the platform before that, and frankly, even during those three years I had an account, I hardly used it besides the groups-feature (that I originally joined FB for). Following brands’ pages would have been convenient, but as we all know, only a tiny percent of users actually see companies’ updates, whether sponsored or not. Throw in the mix the continuously piling issues of Facebook’s notorious spying behavior, and for me the platform became just repulsive. For more info on how Facebook stomps on your privacy, check this must-read article “Get Your Loved Ones Off Facebook” by Salim Virani.

So this month the long-awaited opportunity finally rose for me (i.e. all responsibilities for different groups & associations were over) to delete my account. Turns out Facebook doesn’t want to let you go easily.

Continue reading “How to Delete a Facebook Account – It’s Harder than You Think!”