The big five – Amazon, Apple, Facebook, Google & Microsoft – have got a stranglehold of our digital life. Not just our digital identities, but almost all of our web experiences are reliant or connected to the technologies of these five companies.
Recently, Daniel Oberhaus from Motherboard and then Kashmir Hill from Gizmodo both experimented by completely “quitting” the Big Five, for four and six weeks respectively. Both of their stories are very insightful and definitely recommended reading for anyone. However, quitting the Big Five is exactly the kind of take on privacy that turns many people off from becoming more privacy aware. I’ve seen this happen time and time again in r/privacy, where people who have just tipped their toes in the world on online privacy and security are getting barraged with comments like “LOL IF YOU’RE NOT USING LINUX YOU’RE SCREWED” and “YOU NEED TO QUIT ALL SOCIAL MEDIA AND DELETE ALL YOUR ACCOUNTS EVERY-WHERE“. But if we as a privacy community would dial back our tone just a bit, I think we could do way more good than what we’re doing right now.