Internet is full of guides on how to create a YouTube channel, but none of them helped me when our company had reached the point where we realized that one YouTube channel simply wasn’t enough. Whether you’re in the process of creating the first channel for your business, or maybe in similar situation that we were, it doesn’t matter, as this checklist will be suitable for you nevertheless.
We, the social media marketers, are silly. At the same we keep preaching (and bragging) loudly how fast things and trends change in social media landscape, but on the other hand we’ve been declaring that “this is The Year of the Influencer” at least four years in a row now. However, very often even professionals seem to forget (or outright not know) that not all influencers have to be persons.
Especially on channels like Twitter and Instagram, accounts that are e.g. parodies (like in my case) or content curators, can have massive follower bases. These are my findings from a tweet that gained +850% more impressions and prompted almost +1000% more profile visits than my average 140-characters do.
“Content is king”, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will read your copy – no matter how unique and great the content is – if your headline blows. Traffic can vary up to 500% between headlines for the same content. That’s why every digital marketing agency has published at least one blog post telling how to write a killer headline. The problem is, if you’ve read one of those posts, you’ve pretty much read them all. 99% of time there’s always same few “tips & tricks” mentioned.
That’s why I decided to compile this guide for you!
I joined Facebook relatively late, in December 2011, and even then only because it was semi-mandatory for me at the time. I didn’t see true value in the platform before that, and frankly, even during those three years I had an account, I hardly used it besides the groups-feature (that I originally joined FB for). Following brands’ pages would have been convenient, but as we all know, only a tiny percent of users actually see companies’ updates, whether sponsored or not. Throw in the mix the continuously piling issues of Facebook’s notorious spying behavior, and for me the platform became just repulsive. For more info on how Facebook stomps on your privacy, check this must-read article “Get Your Loved Ones Off Facebook” by Salim Virani.
So this month the long-awaited opportunity finally rose for me (i.e. all responsibilities for different groups & associations were over) to delete my account. Turns out Facebook doesn’t want to let you go easily.
During last week’s big event, Microsoft also revealed new information about the upcoming Internet browser, Project Spartan. There’s quite a bit of new features and improvements (both technical and design), and if you are running the latest Windows 10 Technical Preview build – number 9926 on my ultrabook – then you can try out the new rendering engine with this trick:
- Open up IE 11 and type about:flags in the address bar.
- Switch “Enable Experimental Web Platform Features” from Automatic to Enabled.
- Apply changes and restart the browser.
Several browser tests already show significant performance boosts in favor of the new engine, and so far I haven’t had any stability issues with it either, so there’s really no reason not to enable it already!
Everyone who has had the pleasure of writing academic texts knows the importance of using proper referencing techniques and formatting. I did all the referencing to my Bachelor’s Thesis by hand, and with that experience still fresh on my mind, I decided to look around for better alternatives for my Master’s Thesis.
Turns out that Microsoft Word has very neat and powerful built-in referencing feature, which supports several different citation standards (including APA, which was our faculty’s choice). However, I soon discovered that although Word lists every reference only once in the automatically generated bibliography, it treats every citation in the text itself as a new and unique entity. Therefore by default it was impossible for me to write as we were instructed by my faculty: “If the original source has three or more authors, all names separated with a comma are written in the first reference: (Jauhiainen, Pirhonen & Silvennoinen, 2009). When referring to the source for the second time, it is enough to write the first author’s name and “etc.”, a comma and the year: (Jauhiainen etc., 2009).“
So the first reference can obviously be done, but here’s my workaround for the second one:
I happened to have some FLAC files which I needed to convert to more reasonable format, in this case to .mp3. I thought that I could just search for a free converter and get the job done in instant, but as it turned out this task was not as straightforward as I had hoped for. Here are the programs I tested (first search results for “flac to mp3”) and what I discovered: