TL;DR
Current Gen2 ring customers will get “early access” (no idea what this means), 50€ discount, and a free lifetime Oura membership. To get these benefits, you must order the new ring within next 14 days through the link in the in-app pop-up message or related email you should’ve got from Oura. I didn’t receive that email, but apparently it should’ve been sent to all existing customers.

EDIT 1: There seems to be more than one type of offer for existing customers. A friend who bought Gen2
ring recently, got 100€ discount instead of 50€ discount offer. Rest of the offer is the same as the one I got.
Also, instead of receiving the “personalized offer” email, some have received an email saying that their personalized offer email is coming within the next 48 hours. So, an email about an upcoming email… And I haven’t received either one those.
EDIT 2: Here’s my referral link for 40€ / $40 discount and 1 month of Oura Membership for free.
FAQ
There’s still A LOT of questions up in the air for which Oura hasn’t provided official FAQ yet. EDIT 3: There’s now an official Oura Membership FAQ. Here’s the original FAQ I had put together from their social media comments:
Continue reading “Oura Ring Gen3 Upgrade Offer FAQ (and Launch PR Fail)” →